Specialized in branding and campaigns. Currently leading creative direction for IBM’s product launches across the portfolio, ensuring consistent, high-impact global campaigns.
Previously Design Team Lead at FutureBrand, delivering award-winning work for brands such as Nestlé, Diageo, Stellantis and Embraer. Experience across agencies, consulting and entrepreneurship shapes a collaborative leadership style focused on strong ideas and execution.
Creative Director with 15+ years of experience building brands, launching products and crafting creative systems that scale. I combine strategic thinking with hands-on craft to transform complex ideas into compelling stories and help organizations bring products to market with clarity, consistency, and impact.
IBM
company
CREATIVE DIRECTOR
role
Building the creative systems that power IBM’s global product launches, transforming how products are brought to market through scalable creative systems and integrated campaigns.
• Defined the creative foundation and visual language for IBM Software launches, establishing a flexible system that scales across products, channels, and audiences.
• Led the creative direction for major launches including IBM Z, IBM LinuxONE, IBM Concert,
and IBM Sovereign Core, translating complex technologies into compelling campaigns.
• Built reusable toolkits, creative frameworks, and modular assets that accelerated launches while improving quality, consistency, and asset reuse across global teams.
• Partnered with Product Marketing, Strategy, and Design to shape launch narratives and creative direction, contributing to measurable business outcomes, including IBM Z strongest revenue performance in nearly two decades.
Aug 2023 – Present
2021-now
FUTUREBRAND
company
DESIGN TEAM LEAD
role
Transforming business strategy into distinctive brands through design systems, integrated campaigns, and strategic creative thinking.
• Led multidisciplinary teams delivering award-winning brand identities, packaging, and campaigns
for global clients including Nestlé, Diageo, Stellantis, Embraer, Carrefour, Cigna, and Grupo Petrópolis.
• Directed branding projects from strategy to execution, partnering with teams across Milan, New York,
and London to deliver cohesive, high-impact brand experiences.
• Mentored designers and fostered a collaborative, agile culture that elevated creative quality
and strengthened team performance.
Mar 2021 – Aug 2023
2021-now
WP/N
company
HEAD OF DESIGN
role
Building brands by defining creative systems, growing teams, and elevating the quality of creative execution.
• Led the agency’s art direction and design teams across branding, integrated campaigns, packaging, digital, and spatial experiences.
• Defined the studio’s visual language, creative processes, and quality standards, creating
a stronger foundation for collaboration and creative excellence.
• Built and mentored a multidisciplinary team while evolving workflows that improved efficiency, craft, and creative output.
Jul 2014 – Mar 2021
2021-now
CHAPÉU BEACHWEAR
company
CO-FOUNDER
role
Co-founded the beachwear brand Chapéu, leading creative direction and brand development from concept to market.
Oversaw campaigns, photoshoots, art direction and design, shaping the brand’s visual identity and seasonal storytelling.
The entrepreneurial experience strengthened leadership, prioritization and ownership skills while building and managing a brand from the ground up.
Sep 2009 – 2017
2021-now
SALEM
ART ASSISTANT
Started as an intern and was promoted to Art Assistant, supporting the development of activation and awareness campaigns for major brands. Worked on projects for clients including Santander, Carrefour, Mercedes-Benz, Syngenta and Marisa, collaborating with senior art directors and creative teams.
Jan 2010 – Sep 2010
SALEM
ART ASSISTANT
Jan 2010 – Sep 2010
Big Studios
3D Artist
Created CGI imagery for advertising campaigns, posters and visual assets, ranging from photorealistic renders to stylized illustrations. Collaborated with major Brazilian agencies including AlmapBBDO, DM9, DPZ and Fischer America, producing visual assets for a variety of campaigns.
Jul 2009 – Dec 2009
Big Studios
3D Artist
Jul 2009 – Dec 2009
iF Design ×2
Red Dot
Brasil Design ×2
LAD
ICMA
Best Brands
WorldStar
ABRE
LAD Awards 2024 — Bronze
iF Design Award 2024
ICMA 2024 — Packaging
Brasil Design Awards 2023 — Bronze (Packaging, Storytelling, Limited Edition)
Red Dot Award 2023
Best Brand Awards 2023
iF Design Award 2022
WorldStar Global Packaging Award
Brasil Design Awards 2022 — Bronze
ABRE Awards — Silver (Graphic Design), Bronze (Non-Alcoholic Beverage Market)