Enterprise advantage
2026
Context:
IBM Enterprise Advantage is a service from IBM Consulting that delivers human ingenuity and intuitive software that helps you scale agents and finally get real value from the AI investments you’ve already made.
Challenge:
how to bring humanity to a software product without relying only into people imagery.


Insight:
Enterprises have poured time, money and talent into AI, yet most still can’t point to meaningful gains. Leaders are under pressure to show measurable ROI, but fragmented systems, legacy processes and siloed pilots make it hard to deliver consistent, enterprise-wide outcomes. And after years of investment, they don’t want to rip out what they’ve built or start another costly cycle that topples their existing architecture.
Idea:
businesses can finally move beyond one-off wins toward real, repeatable gains at scale.
Lets bring joy to the journey of ai.


creative direction: pablo de vivo, Heather Wagner
acd: gustavo vasconcelos, lou foglia
executive producer: Stu wayner
producer: kaetie turner
strategy: Stephen leps
engagement partner: Janice kline


